Post by carol2 on Mar 30, 2024 12:44:17 GMT
In 2017, Facebook continues their efforts to please both users and advertisers by experimenting with the “explore” feature. Adam Mosseri, head of Facebook news feed announced, “We always listen to our community about ways we might improve News Feed. People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.” Explore is a customized, ad-free, feed designed for users to explore new and relevant content.
Mossier shared that the goal of the France Email List experiment is to determine if people would prefer public and personal content to be separate. The explore feature could be beneficial to Facebook because it will promote interested users to scroll through certain content for longer. Facebook will earn more revenue from advertisements because of this increased user engagement. The success of the explore page could bring Facebook one step closer to a compromise between users and marketers. The company also experimented with a news feed that contained zero organic promotions in certain countries (Sri Lanka, Slovakia, Serbia, Bolivia, Cambodia, Guatemala).
The news feed only displayed friend’s posts and sponsored posts. While this shift would undoubtedly please a large group of everyday Facebook user’s, it severely impacted the publishers who use Facebook to share their work because their “organic reach” plummeted. The company released a post stating that this experimental news feed would not be permanent. Facebook’s recent tests raise questions about the direction that they are heading. Will its team come up with a way to meet the needs of both news feed users and advertisers? Digital Transformation and Influencer Marketing – a Traackr interview Digital transformation Digital Transformation is buzzword de rigueur.
Mossier shared that the goal of the France Email List experiment is to determine if people would prefer public and personal content to be separate. The explore feature could be beneficial to Facebook because it will promote interested users to scroll through certain content for longer. Facebook will earn more revenue from advertisements because of this increased user engagement. The success of the explore page could bring Facebook one step closer to a compromise between users and marketers. The company also experimented with a news feed that contained zero organic promotions in certain countries (Sri Lanka, Slovakia, Serbia, Bolivia, Cambodia, Guatemala).
The news feed only displayed friend’s posts and sponsored posts. While this shift would undoubtedly please a large group of everyday Facebook user’s, it severely impacted the publishers who use Facebook to share their work because their “organic reach” plummeted. The company released a post stating that this experimental news feed would not be permanent. Facebook’s recent tests raise questions about the direction that they are heading. Will its team come up with a way to meet the needs of both news feed users and advertisers? Digital Transformation and Influencer Marketing – a Traackr interview Digital transformation Digital Transformation is buzzword de rigueur.