Post by b2cdatabase on Feb 7, 2024 6:50:17 GMT
This solution allows us to check the seasonal level of the phrase we have chosen for positioning. Thanks to this, we will know whether our phrase is currently experiencing a peak of interest, an upward or downward trend or is not currently searched by users. Another useful feature of Google Trends is the ability to see interest for specific regions. Starting from the whole world, through individual countries, and ending with specific cities, voivodeships or regions. When conducting regional or local campaigns, this tool provides us with very important information about what phrases to use for positioning and at what time of the year they will be most often searched for. Information about seasonality is also provided by Google's keyword planner (Keyword Planner).
Read also: Simple language in content Phone Number List marketing – how to create content that serves readers and SEO? Google Trends – how to determine a good moment for advertising activities? Google Trends allows us to determine at what time of the year our services (which are also key phrases) are most popular among users. Another example of seasonal phrases is the phrase "toys for children", which is searched throughout the year and its interest remains stable for most of the year. The moment when this phrase reaches its peak is the period before Christmas (November/December). This is clearly visible in the chart below. After reaching the December peak of interest during Christmas Eve week, the phrase returns to a stable level where it remains for the rest of the year. The above information gives us the opportunity to properly plan a marketing campaign for the phrases we are interested in and choose the best moment for its publication.
Proper knowledge and use of the seasonality phenomenon will allow us to fully use the potential of key phrases and start the campaign at the moment when our phrases (products/services) are most often searched for in Google. What should you take into account when planning advertising campaigns? Information about the seasonality of a given phrase alone is not sufficient to properly plan a marketing campaign. There are many factors whose knowledge and appropriate use will allow us to get the most out of our advertising campaign. One of the important elements that cannot be forgotten when planning a campaign is the indexation of the domain we are working on. Larger websites with a constant flow of new content are indexed much faster (sometimes even within one day) than websites publishing new content irregularly and rarely, which may be indexed for up to several weeks. This element must be taken into account when planning the campaign.
Read also: Simple language in content Phone Number List marketing – how to create content that serves readers and SEO? Google Trends – how to determine a good moment for advertising activities? Google Trends allows us to determine at what time of the year our services (which are also key phrases) are most popular among users. Another example of seasonal phrases is the phrase "toys for children", which is searched throughout the year and its interest remains stable for most of the year. The moment when this phrase reaches its peak is the period before Christmas (November/December). This is clearly visible in the chart below. After reaching the December peak of interest during Christmas Eve week, the phrase returns to a stable level where it remains for the rest of the year. The above information gives us the opportunity to properly plan a marketing campaign for the phrases we are interested in and choose the best moment for its publication.
Proper knowledge and use of the seasonality phenomenon will allow us to fully use the potential of key phrases and start the campaign at the moment when our phrases (products/services) are most often searched for in Google. What should you take into account when planning advertising campaigns? Information about the seasonality of a given phrase alone is not sufficient to properly plan a marketing campaign. There are many factors whose knowledge and appropriate use will allow us to get the most out of our advertising campaign. One of the important elements that cannot be forgotten when planning a campaign is the indexation of the domain we are working on. Larger websites with a constant flow of new content are indexed much faster (sometimes even within one day) than websites publishing new content irregularly and rarely, which may be indexed for up to several weeks. This element must be taken into account when planning the campaign.